PEM was established in 2005 to improve business operations, strategic planning & marketing for owner-managers who have reached a pivotal point in business development or who require interim management. The company add value by drawing on 40 years management & marketing expertise combined with The Pivotal Map™ process to enable businesses to achieve the right balance for growth. PEM’s success in providing sound advice & practical implementation support has produced results that have put companies in a better position with a clear direction for the future.
More specifically Vicky has built up an enviable reputation for implementing sound sales and marketing strategies across a broad range of companies using her practical experience of sales management, planning and her professional expertise as a Fellow of the Chartered Institute of Marketing.
As a Chartered Marketer her Continuous Professional Development has been enhanced by her participation in a range of mentoring, coaching and training programmes through GrowthAccelerator, the Leadership and Management Advisory Service, Mentorsme and the Institute of Enterprise & Entrepreneurs.
Vicky is responsible for sales and marketing planning and implementation from strategic development through to careful targeting of prospects, digital marketing, social media engagement, innovative brochure and mailshot design and production as well as effective sales follow-up and project management.
She prides herself in what has been achieved over and above clients’ expectations through an ability to go that extra mile as well as relate to and create trust at all levels.